myworld interview - Paul from Matt Benecci ice creams

In celebrating of the launch of myvillage at myhotel Bloomsbury tonight, we're chatting with Paul, from Matt Benecci ice creams. They provide award winning ice creams from the Marshfield Farm in the West Country near Bath and are made from organic milk and cream and nothing artificial! Matt Benecci is part of the new concept of myvillage and we are so excited to have him today in myworld! See more information about Matt Benecci here and about myvillage at myhotel Bloomsbury here

      

      myworld: What are you up to today?
    

      Paul: Today I'm deep in Wiltshire countryside, sampling a new ice cream from Marshfield Farm - strawberries in clotted cream. Summer on a spoon.
      
myworld:  Anything super hip you’re working on?  
      
Paul: I'll be trialling it at myhotel's pop-up street eatery in myvillage Bloomsbury during the Olympics.
     
myworld: If you were designing a hotel bedroom what would be amongst your top 3 prerequisites?
     

      Paul: After a long hard day, my ideal hotel bedroom has to have a outdoor hot tub so I can gaze up at the stars, soothing surround sound music and a fridge full of deliciously cold Pimm's. 

      myworld: Our design philosophy takes into account the 5 senses – of all of them, which is your favourite and why?
     

Paul: For me, smell is the ultimate sense as it has the ability to transport your imagination anywhere.